SINO Ocean Freight Department started cooperation with Indonesia’s KMB Group in 2011, providing trade and freight forwarding services for footwear, shoe materials and handbags across 11 countries.

KMB Group is a top multinational trading company in Asia. SINO handles over 1,100 TEU export containers for it annually. This serves as a rare model in the freight forwarding industry, where a relatively small logistics firm partners with a Fortune Global 100 enterprise.

The client’s business mainly adopts the mode of international ocean freight export, with the following features:

(1) Huge cargo volume: more than 8 containers are delivered to our warehouse for storage on average every day.

(2) Cargo consolidation at our warehouse before container loading, resulting in heavy warehouse operation workload.

(3) Extremely high requirements on logistics management.

(4) Multi-country export trade, which demands complete and feasible service plans and strict implementation.

(5) Rigorous standards for both hardware and software of the logistics provider.

(6) Cargo shipped via third-party re-export trade, requiring high professionalism in logistics operations.

The detailed operational workflow for this client will not be elaborated here. Serving major international logistics clients requires far more than basic freight handling. It places heavy demands on management capability as well as hardware and software support. This partnership has brought invaluable challenges and opportunities for the development of SINO.